27 sept 2009

Marketing & Social Media La Revolucion de la Redes Sociales esta en plena ebullición



Las grandes agencias, los publicistas, los mercadotecnistas y mercadólogos, los artistas, músicos, cineastas, videógrafos y en general todas las personas con actividades creativas estan viviendo en un remolino de desarrollos digitales llamado SOCIAL MEDIA

EL CONOCIMIENTO PROFUNDO DE QUE SOLO el cambio permanece DEBERA GUIAR NUESTROS ESFUERZOS PARA UN REENTRENAMIENTO PERMANENTE PARA PERMANECER VIGENTES Y ACTUALES

Las siguientes producciones te darán una idea de la profundidad del cambio que estamos viviendo


SOCIAL MEDIA VIDEO



PRESENTACION DE COMO DEBE SER UNA NUEVA AGENCIA DE PUBLICIDAD
Manifesto For A New Ad Agency de giles rhys jones,
Como tiene que cambiar la publicidad no solo sus productos sino todos su procesos How advertising needs to change not only its product but is process





Como bien sabes FACEBOOK acaba de llegar a 300 millones de usuarios
Algo estan haciendo MUY BIEN. Esto es un resumen de sus principios generales de diseño MUY RECOMENDABLE


FACEBOOK DESIGN PRINCIPLES

http://www.facebook.com/note.php?note_id=118951047792

The following are our Design Principles. At Facebook, our design is...

Universal

Our mission is to make the entire world more open, and this means reaching every corner, every person. So our design needs to work for everyone, every culture, every language, every device, every stage of life. This is why we build products that work for 90% of users and cut away features that only work for just a minority, even if we step back in the short term.

Human

Users return to our site to be surrounded by friends and other people near to them. This is a central promise of our product, that the people you care about are all in one place. This is why our voice and visual style stay in the background, behind people’s voices, people’s faces, and people’s expression.

Clean

Our visual style is clean and understated, to create a blank canvas on which our users live. A minimal, well-lit space encourages participation and honest transparent communication. Clean is the not the easiest approach to visual style. To the contrary, margins and type scale, washes and color become more important as we reduce the number of styles we rely on.

Consistent

We invest our time wisely, by embracing patterns, recognizing that our usability is greatly improved when similar parts are expressed in similar ways. Our interactions speak to users with a single voice, building trust. Reduce, reuse, don’t redesign.

Useful

Our product is more utility than entertainment, meant for repeated daily use, providing value efficiently. This is why our core interactions, the ones users engage daily, are streamlined, purged of unnecessary clicks and wasted space.

Fast

We value our users time more than our own. We recognize faster experiences are more efficient and feel more effortless. As such, site performance is something our users should never notice. Our site should move as fast as we do.

Transparent

Users trust us with their identity, their photos, their thoughts and conversation. We reciprocate with the utmost honesty and transparency. We are clear and up front about what’s happening and why.


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